Toymaker Mattel is planning to auction off its 1st digital art pieces featuring its Hot Wheels vehicles.
The toymaker has started selling 3 distinctive pieces of digital art in the form of non-fungible tokens, on its Mattel Creations website. The sale features classic Hot Wheels cars, like the Bone Shaker, Twin Mill, and Deora II.
Accepting Ethereum As Means Of Payment
The aforesaid auction will run for a week, and the winner will have the option of paying by means of ETH. Notably, accepting the crypto is another first for the firm with the launch. The company also plans to diversify its NFT portfolio throughout the year with new designs for its other toy brands.
Richard Dickson, Mattel President and COO mentioned in a statement,
“Connecting to culture is core to Mattel’s DNA, and as we continually look to innovate, evolving physical products to digital art through NFTs was an obvious next step for Mattel Creations.”
“Mattel Creations is the perfect platform for us to present limited edition collector products that speak to our incredible fan base as well as attract new fans to our vast portfolio of pop culture brands. Toys as art, and art inspired by toys.”
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